I occasionally get surveys in my spam email. They come in two varieties. Legitimate surveys and surveys that are designed to feed me an endless number of “special offers” until I either die of old age or my screen fills up with so many pop-up windows that I go blind.
When I get a legitimate survey I sometimes take the time to answer it. After all, I want my opinion to be heard. And I think my opinion is better than anybody else’s anyway.
Last year ACNielsen approached my family about adding a monitor to our television so we could be one of those families that decided which shows were hot and which shows were not.